Alabaster
Sonny Vu's Single Family Office · Salem, Massachusetts
$100M estimated AUM
AUM figures are estimates compiled from public sources. How we source our data.
About Alabaster
Alabaster is the single-family office of serial entrepreneur Sonny Vu, based in Salem, United States, and formed after Vu's exit from Misfit. Vu founded the wearable-technology company Misfit, which Fossil Group acquired for $260 million in 2015; he subsequently served as Fossil's president and chief technology officer for connected devices. Earlier ventures include the diabetes-biosensor company AgaMatrix, and he later founded Elemental Machines and the 3D-printing company Arevo. Third-party estimates place the office's assets near $100 million. Through Alabaster, Vu concentrates on deeptech, with a portfolio spanning more than 30 startups.
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Frequently Asked Questions
What is Alabaster?
Alabaster is a single family office associated with Sonny Vu, based in Salem, Massachusetts.
Where is Alabaster located?
Alabaster is based in Salem, Massachusetts.
How much does Alabaster manage?
Alabaster is estimated to oversee approximately $100M in assets. As a private family office it files no public AUM disclosures, so figures are third-party estimates compiled from public sources.