Wealth Manager
    SEC Registered
    Manages Private Funds

    T. Rowe Price Advisory Services, Inc.

    Registered investment advisor · Owings Mills, Maryland · CRD #108958

    Assets Under Management
    $5.9B
    Client Accounts
    13,518
    Employees
    92
    CRD Number
    108958
    Registration
    SEC Registered
    Custodian
    Pershing Llc

    Source: SEC Form ADV filings. Data as of 2026-07-06.

    About T. Rowe Price Advisory Services, Inc.

    T. Rowe Price is a global investment management firm founded in 1937 by Thomas Rowe Price Jr. in Baltimore, Maryland. The company specializes in active equity, fixed income, multi-asset strategies, mutual funds, subadvisory services, and investment planning tools for individual, institutional, and retirement plan clients. With a focus on integrity and fundamental research, T. Rowe Price manages $1,346.5 billion in assets, with over 50% coming from institutional clients. The firm has a rich hist

    Fee Structure

    Percentage of assets under management Yes
    Fixed fees Not reported
    Hourly charges Yes
    Performance-based fees Yes

    Contacts, 13F holdings & brochure intel for T. Rowe Price Advisory Services, Inc.

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    Frequently Asked Questions

    What is T. Rowe Price Advisory Services, Inc.'s AUM?

    T. Rowe Price Advisory Services, Inc. reports approximately $5.9B in regulatory assets under management, based on its most recent SEC Form ADV filing.

    Where is T. Rowe Price Advisory Services, Inc. headquartered?

    T. Rowe Price Advisory Services, Inc. is headquartered in Owings Mills, Maryland.

    What is T. Rowe Price Advisory Services, Inc.'s CRD number?

    T. Rowe Price Advisory Services, Inc.'s CRD number is 108958. You can use it to look up the firm's full regulatory record on the SEC's Investment Adviser Public Disclosure site.

    How many accounts does T. Rowe Price Advisory Services, Inc. manage?

    T. Rowe Price Advisory Services, Inc. manages approximately 13,518 client accounts according to its latest SEC filing.

    Is T. Rowe Price Advisory Services, Inc. SEC registered?

    Yes, T. Rowe Price Advisory Services, Inc. is registered with the SEC as an investment adviser with an approved registration status.

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