Primerica Advisors

Registered investment advisor · Duluth, Georgia · CRD #10111

Assets Under Management

$15.5B

Client Accounts

89,813

Employees

3,992

CRD Number

10111

Registration

SEC Registered

Custodian

Pershing Llc

Source: SEC Form ADV filings. Data as of 2026-07-06.

About Primerica Advisors

Primerica, Inc. is a multi-level marketing company based in Duluth, Georgia, that specializes in insurance, investment, and financial services for middle-income families in the United States and Canada. As the largest independent financial services marketing organization in North America, Primerica has over 151,000 licensed representatives and approximately 2,800 employees. Founded in 1977, Primerica is known for its "Buy Term and Invest the Difference" philosophy, which promotes affordable ter

Fee Structure

Percentage of assets under management Yes

Fixed fees Not reported

Hourly charges Yes

Performance-based fees Not reported

Contacts, 13F holdings & brochure intel for Primerica Advisors

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Frequently Asked Questions

What is Primerica Advisors's AUM?

Primerica Advisors reports approximately $15.5B in regulatory assets under management, based on its most recent SEC Form ADV filing.

Where is Primerica Advisors headquartered?

Primerica Advisors is headquartered in Duluth, Georgia.

What is Primerica Advisors's CRD number?

Primerica Advisors's CRD number is 10111. You can use it to look up the firm's full regulatory record on the SEC's Investment Adviser Public Disclosure site.